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1.
Odyssey : Pepsi to Apple- a marketing genius tells his story by John Sculley and John A. Byrne by
  • Sculley, John
  • Byrne, John A
Material type: Text Text
Language: English
Publication details: London: HarperCollins Publishers 1988
Availability: Items available for loan: KEIC (2)Call number: 337.761004165 SCU, ...

2.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

3.
Marketing masters : lessons in the art of marketing from those who do it best by Paul B. Brown by
  • Brown, Paul B
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 BRO.

4.
Essentials of marketing by Geoff Lancaster and Lester Massingham by
  • Lancaster, Geoffrey
  • Massingham, Lester
Material type: Text Text
Language: English
Publication details: England: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 LAN.

5.
Advertising and promotion management by John R. Rossiter and Larry Percy by
  • Rossiter, John R
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS.

6.
Basic econometrics by Damodar N. Gujarati by
  • Gujarati, Damodar N
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 330.028 GUJ.

7.
Business policy and strategic management by Lawrence R. Jauch and William F. Glueck by
  • Jauch, Lawrence R
  • Glueck, William F
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 658.4012 JAU.

8.
Management by Harold Koontz and Heinz Weihrich by
  • Koontz, Harold
  • Weihrich, Heinz
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 658.4 KOO.

9.
Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
  • Loudon, David
  • Della Bitta, Alber J
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

10.
Direct marketing by Edward L. Nash by
  • Nash, Edward L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.84 NAS.

11.
Trigger points by Michael J. Kami by
  • Kami, Michael J
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (2)Call number: 650.1 KAM, ...

12.
Managerial economics by G. S. Gupta by
  • Gupta, G. S
Edition: 4th reprint
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1988
Availability: Items available for loan: KEIC (11)Call number: 338.5 GUP, ...

13.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

14.
The brothers : the rise and rise Saatchi and Saatchi by Ivan Fallon by
  • Fallon, Ivan
Material type: Text Text
Language: English
Publication details: London: Arrow Books Limited 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1125 FAL.

15.
Industrat : the strategic industrial marketing simulation by Jean-Claude Larreche and David Weinstein by
  • Larreche, Jean-Claude
  • Weinstein, David
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1988
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAR.

16.
Modern electronic communication by Gary M. Miller by
  • Miller, Gray M
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 621.38 MIL.

17.
The want makers: inside the world of advertising by Eric Clark by
  • Clark, Eric
Material type: Text Text
Language: English
Publication details: New York:: Penguin Book 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA. Not available: KEIC: Lost (1).

18.
Love in the time of cholera : translated from the Spanish by Edith Grossman by Gabriel Garci'a Ma'rquez by
  • Garci'a Ma'rquez, Gabriel
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin books India (P) Ltd. 1988
Availability: Items available for loan: KEIC (2)Call number: 863 GAR, ... Not available: KEIC: Lost (1).

19.
Multi-image design and production by Phiz Mezey by
  • Mezey, Phiz
Material type: Text Text
Language: English
Publication details: London: Focal Press 1988
Availability: Items available for loan: KEIC (1)Call number: 778 MEZ.

20.
The wonder that was India by A. L. Basham by
  • Basham A. L
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Sidgwick and Jackson Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 954.0311 BAS.

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