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1.
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
  • Evans, Craig Robert
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

2.
Cases in advertising and communications management by Stephen A. Greyser and Kopp, Robert J. by
  • Greyser, Stephen A
  • Kopp, Robert J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

3.
Contemporary business communication by Louis E. Boone, David L. Kurtz and Judy R. Block by
  • Boone, Louis E
  • Block, Judt, R
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 651.7 BOO.

4.
Advertising : concept and copy by George Felton by
  • Felton, George
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prectice-Hall, Inc 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1322 FEL.
  (1 votes)
5.
Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, Thomas J
  • Lane, Ronald W
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

6.
Industrat : the strategic industrial marketing simulation by Jean-Claude Larreche and David Weinstein by
  • Larreche, Jean-Claude
  • Weinstein, David
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1988
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAR.

7.
Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by
  • Willis, Edgar E
  • Aldridge, Henry B
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL.

8.
Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier by
  • Broom, Glen M
  • Dozier, David M
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1990
Availability: Items available for loan: KEIC (1)Call number: 659.2072 BRO.

9.
Understanding movies by Louis Giannetti by
  • Giannetti, Louis
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
  (1 votes)
10.
International market entry and development : strategies and management by Stephen Young, James Hamill, Colin Wheeler and J. Richard Davies
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1989
Availability: Items available for loan: KEIC (1)Call number: 658.848 INT.

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