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1.
Promotion management and marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Dryden Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.82 SHI.

2.
SPSS introductory statistics student guide by Marija J. Nousis by
  • Nousis, Marija J
Material type: Text Text
Language: English
Publication details: Illinois: SPSS Inc. 1990
Availability: Items available for loan: KEIC (2)Call number: 001.6425 NOR, ...

3.
Contemporary advertising by Courtland Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin, Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV.

4.
Advertising concepts and applications : a student supplement by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV.

5.
Cases in promotional strategy by James F. Engel and W. Wayne Talarzyk by
  • Engel, James F
  • Talarzyk, Wayne W
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.82 ENG.

6.
Consumer behaviour : marketing strategy perspectives by J. Paul Peter and Jerry C. Olson by
  • Peter, Paul J
  • Olson, Jerry C
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

7.
Basic marketing by E. Jerome McCarthy and William D. Perreault Jr. by
  • McCarthy, Jerome E
  • Perreault, William D. Jr
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

8.
Foundations of financial management by Stanely B. Block and Geoffrey A. Hirt by
  • Block, Stanely B
  • Hirt, Geoffrey A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1989
Availability: Items available for loan: KEIC (1)Call number: 658.15 BLO.

9.
Contemporary advertising by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin Inc. 1992
Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ...

10.
Cases in advertising and promotion management by John A. Quelch and Paul W. Farris by
  • Quelch, John A
  • Farris, Paul W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 QUE.

11.
Power public relations : how to master the new PR by Leonard Saffir by
  • Saffir, Leonard
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 SAF.

12.
Creating a profitable catalog : everything you need to know to create a catalog that sells by Jack Schmid foreword by Laura Beaudry by
  • Schmid, Jack
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 2000
Availability: Items available for loan: KEIC (1)Call number: 659.133 SCH.

13.
The observational research handbook : understanding how consumers live with your product by Bill Abrams by
  • Abrams, Bill
Series: American Marketing Association
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83421 ABR.

14.
The art of cause marketing : how to use advertising to change personal behaviour and public policy by Richard Earle by
  • Earle, Richard
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.5 EAR.

15.
Cybertalk that sells : the ultimata source of words, phrases, banners, and buzzwords for selling your products, services, and ideas through the new digital and interactive media by Herschell Gordon Lewis and Jamie Murphy by
  • Lewis, Herschell Gordon
  • Murphy, Jamie
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 659.13 LEW.

16.
Toyland : the high-stakes game of the toy industry by Sydney Ladensohn Stern and Ted Schoenhaus by
  • Stern, Sydney Ladensohn
  • Schoenhaus, Ted
Material type: Text Text
Language: English
Publication details: Illinois: Contemporary Books 1990
Availability: Items available for loan: KEIC (1)Call number: 338.4 STE.

17.
Strategy in advertising : matching media and messages to market and motivations by Leo Bogart by
  • Bogart, Leo
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Publishing House 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOG.

18.
The complete guide to publicity : maximize visibility for your product, service, or organization by Joe Marconi by
  • Marconi, Joe
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1999
Availability: Items available for loan: KEIC (1)Call number: 659 MAR.

19.
The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi by
  • Marconi, Joe
Series: American Marketing Association
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1999
Availability: Items available for loan: KEIC (2)Call number: 658.827 MAR, ...

20.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty by Craig Terrill and Arthur Middlebrooks by
  • Terrill, Craig
  • Middlebrooks, Arthur
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 TER, ...

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