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1.
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Research strategies for a digital age by Bonnie L. Tensen by
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 025.04 TEN.

2.
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Customer centered Growth : five proven strategies for building competitive advantage by Richard Whiteley and Diane Hessan by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

3.
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The customer driven company : moving from talk to action by Richard C. Whiteley by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

4.
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Broadcasting research methods by
Material type: Text Text
Publication details: Massachusetts: Allyn and Bacon Inc., 1984
Availability: Items available for loan: KEIC (1)Call number: 384.554072 DOM.

5.
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Persuasive communication campaigns by Michael Pfau and Roxanne Parrott by
Material type: Text Text
Language: English
Publication details: Massachusetts: Allyn and Bacon 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 PFA.

6.
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The elements of style by William Strunk, with revisions, an introduction, and a chapter on writing E. B. White by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Allyn and Bacon 1999
Availability: Items available for loan: KEIC (1)Call number: 808.042 STR.

7.
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Creative After Effects 5.0 : animation, visual effects, and motion graphics production for TV and video by Angie Taylor by
Material type: Text Text
Language: English
Publication details: Massachusetts: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 778.523450285 TAY.

8.
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Eloquent images : world and image in the age of new India by
Material type: Text Text
Publication details: Massachusetts: Massachusetts Institute of Technology, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 ELO.

9.
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New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy by
Material type: Text Text
Language: English
Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIL.

10.
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Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

11.
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Marketing by William M. Pride and O. C. Ferrell by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

12.
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Promotion : analysis, creativity, and strategy - instructor's manual by William P. Dommermuth and Shanna J. Greenwalt by
Material type: Text Text
Language: English
Publication details: Massachusetts: Kent Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 658.802 DOM.

13.
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Sociology : understanding a diverse society by Margaret L. Andersen and Howard F. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 301 AND.

14.
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A companion to film theory by Series: Blackwell companions in cultural studies; 1
Edition: 6th ed.
Material type: Text Text
Publication details: Massachusetts: Blackwell Publishers Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.4301 COM.

15.
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The Anthropology of media by Series: Blackwell readers in anthropology
Material type: Text Text
Publication details: Massachusetts: Blackwell Publishers Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 ANT.
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16.
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Understanding cultures : perspectives in anthropology and social theory by Robert C. Ulin by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Blackwell Publishers Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 306 ULI.

17.
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Personal values and consumer psychology by
Material type: Text Text
Publication details: Massachusetts: Lexington Books, 1984
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PER.

18.
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International advertising handbook : a user's guide to rules and regulations by Barbara Aundberg Baudot by
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexinton Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.10202 BAU.

19.
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That's our new ad campaign by Wasserman, Dick by
Material type: Text Text
Language: English
Publication details: Massachusetts: Lexington Books 1988
Availability: Items available for loan: KEIC (1)Call number: 659.113 WAS.

20.
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Tasting food, tasting freedom : excursions into eating, culture, and the past by Sidney W. Mintz by
Material type: Text Text
Language: English
Publication details: Massachusetts: Beacon Press 1996
Availability: Items available for loan: KEIC (1)Call number: 394.1 MIN.

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