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1.
The extended enterprise : gaining competitive advantage through collaborative supply chains by Edward W. Davis and Robert E. Spekman by
  • Davis, Edward W
  • Spekman, Robert E
Material type: Text Text
Language: English
Publication details: New Jarsy: Prentice Hall 2004
Availability: Items available for loan: KEIC (1)Call number: 658.044 DAV.

2.
Buzz : harness the power of influence and create demand by Marian Salzman, Ira Matathia and Ann O'Reilly by
  • Salzman, Marian
  • Matathia, Ira
  • O'Reilly, Ann
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAL.

3.
Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
  • Jaffe, Andrew
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

4.
Deconstructing public relations : public relations criticism by Thomas J. Mickey by
  • Mickey, Thomas J
Material type: Text Text
Language: English
Publication details: New Jarsy: Lawrence Erlbaum Associates, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 MIC.

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