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1.
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The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

2.
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The design of sites : patterns for creating winning web sites by Douglas K. Van Duyne, James A Landay and Jason I. Hong by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 006.7 VAN.

3.
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Enterprise resource planning by Mary Sumner by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SUM.

4.
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The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

5.
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Global marketing by Warren J Keegan and Mark C Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

6.
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Africa rising : how 900 million African consumers offer more than you think by Vijay Mahajan and Robert E. Gunther by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 382.096 MAH.

7.
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Financial services marketing by Tina Harrison by
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 HAR.

8.
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The performance prism : the scorecard for measuring and managing business success (with CD) by Andy Neely, Chris Adams and Mike Kennerley by
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEE.

9.
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The retailing book : principles and applications by
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

10.
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Customer relationship management by Ed Peelen by
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEE .

11.
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Effective organisational communication : perspectives, principles, and practices by Richard Blundel by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.45 BLU.

12.
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The practice of market and social research : an introduction by Yvonne McGivern by
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.4 MCG.

13.
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Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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14.
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Intermediate microeconomics : theory and applications by Alan Griffiths and Stuart Wall by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 338.5 GRI.

15.
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The media : an introduction by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow: Pearson Education Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

16.
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Cultural theory and popular culture : an introduction by John Storey by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 306 STO.

17.
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Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL.

18.
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Conceptual issues in consumer behaviour : the Indian context by S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KUM.

19.
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Entrepreneurship : strategies and resources by Marc J. Dollinger by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 DOL.

20.
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Multivariate data analysis by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham and William C. Black
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 001.55 MUL.

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