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1.
Elements of direct marketing by Martin Baier by
  • Baier, Martin
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI.

2.
Small communication group and the decision group process making by Donald G. Ellis and B. Aubrey Fisher by
  • Ellis, Donald G
  • Fisher, Aubrey B
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.34 ELL.

3.
Theory and problems of calculus by Frank Ayres by
  • Ayres, Frank
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1972
Availability: Items available for loan: KEIC (1)Call number: 515 AYR.

4.
Theory and problems of linear algebra by Seymour Lipschutz by
  • Lipschutz, Seymour
Material type: Text Text
Language: English
Publication details: Singapore: MacGraw Hill Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 512.5 LIP.

5.
Advertising and promotion management by John R. Rossiter and Larry Percy by
  • Rossiter, John R
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS.

6.
Basic econometrics by Damodar N. Gujarati by
  • Gujarati, Damodar N
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 330.028 GUJ.

7.
Direct marketing by Edward L. Nash by
  • Nash, Edward L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.84 NAS.

8.
Trigger points by Michael J. Kami by
  • Kami, Michael J
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (2)Call number: 650.1 KAM, ...

9.
Essentials of econometrics by Damodar Gujarati by
  • Gujarati, Damodar
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1992
Availability: Items available for loan: KEIC (1)Call number: 330.01 GUJ.

10.
The direct marketing handbook by
  • Nash, Edward L. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Singapore: McGraw Hill Inc., 1992
Availability: Items available for loan: KEIC (1)Call number: 658.84 DIR.

11.
Service management for competitive advantage by James A. Fitzsimmons and Mona J. Fitzsimmons by
  • Fitzsimmons, James A
  • Fitzsimmons Mona J
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658 FIT.

12.
Clueless in advertising by May Lwin and Jim Aitchison by
  • Lwin, May
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

13.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

14.
I can cre8 ! by Peter Leong by
  • Leong, Peter
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEO.

15.
Asian branding : a great way to fly by Ian Batey by
  • Batey, Ian
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 BAT, ...

16.
Cutting edge commercials : how to create the world's best tv ads for brands in the 21st centure by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659 AIT.

17.
Clueless in marketing communications by May Lwin and Jim Aitchison by
  • Lwin, May
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

18.
Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
  • Quelch, John A
  • Ang, Swee Hoon
  • Leong, Siew Meng Leong
  • Tan, Chin Tiong
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

19.
The Asian marketing case book by Noel Capon and Wilfried R. Vanhonacker by
  • Capon, Noel
  • Vanhonacker, Wilfried R
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 658.802 CAP.

20.
How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

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