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1.
The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by
  • Ranadive, Vivek
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2006
Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ...

2.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

3.
Marketing research by G. C. Beri by
  • Beri, G. C
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER. Not available: KEIC: Lost (1).

4.
Mass communication, an introduction by John R. Bittner by
  • Bittner, John R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIT.

5.
Visual journalism : a guide for new media professionals by Christopher R. Harris and Paul Martin Lester by
  • Harris, Christopher R
  • Lester, Paul Martin
Material type: Text Text
Language: English
Publication details: Boston: Aperson Education Company 2002
Availability: Items available for loan: KEIC (1)Call number: 070.430285 HAR.

6.
Journalism and new media by John V. Pavlik by
  • Pavlik, John V
Material type: Text Text
Language: English
Publication details: New York: Columbia University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 070.40285 CHA.

7.
Creative After Effects 5.0 : animation, visual effects, and motion graphics production for TV and video by Angie Taylor by
  • Taylor, Angie
Material type: Text Text
Language: English
Publication details: Massachusetts: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 778.523450285 TAY.

8.
Choosing and using audio and music software : a guide to the major software applications for Mac and PC by Mike Collins by
  • Collins, Mike
Material type: Text Text
Language: English
Publication details: Burlington: Focal 2004
Availability: Items available for loan: KEIC (1)Call number: 780.2855369 COL.

9.
Digital video editing with Final Cut Express : the real-world guide to set up and workflow by Charles Roberts by
  • Roberts, Charles
Material type: Text Text
Language: English
Publication details: Burlington: Focal Press 2003
Availability: Items available for loan: KEIC (1)Call number: 778.592 ROB.

10.
Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
  • Dillon, William R
  • Firtle, Neil H
  • Madden, Thoams J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

11.
The language of ICT by Tim Shortis by
  • Shortis, Tim
Series: Intertext / edited by Adrian Beard, Ronald Carter and Angela Goddard
Material type: Text Text
Language: English
Publication details: New York: Routledge 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2 SHO.

12.
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by
  • Hallberg, Garth
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ...

13.
Accounting information systems : a managerial approach by E H J Vaassen by
  • Vaassen, E. H. J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 2002
Availability: Items available for loan: KEIC (1)Call number: 657.0285 VAA.

14.
Developing successful marketing strategies by David Parmerlee by
  • Parmerlee, David
Series: American marketing assocation marketing toolbox
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

15.
Enterprise.com : market leadership in the information age by Jeff Papows by
  • Papows, Jeff
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 1998
Availability: Items available for loan: KEIC (1)Call number: 338.7 PAP.

16.
Microsoft CRM for dummies by Joel Scott and Michael DeLisa by
  • Scott, Joel
  • DeLisa, Michael
Series: For dummies
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: Wiley Publishing Inc 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCO.

17.
Microcomputer applications in qualitative research by Bryan Pfaffenberger by
  • Pfaffenberger, Bryan
Series: Qualitative research methods series : 14
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 300.285416 PFA.

18.
Printing in a digital world by David Bergsland by
  • Bergsland, David
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 686.22544 BER.

19.
How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by
  • Keding, Ann
  • Bivins, Thomas
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 KED.

20.
Managerial applications of multivariate analysis in marketing by James H. Myers and Gary M. Mullet by
  • Myers, James H
  • Mullet, Gary M
Material type: Text Text
Language: English
Publication details: Chicago: American Marketing Association 2003
Availability: Items available for loan: KEIC (1)Call number: 658.800519535 MYE.

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