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1.	Image from Amazon.com	Microsoft secrets : how the world's most powerful software company creates technology, shapes markets and manages people by Michael A. Cusumano and Richard W. Selby by Cusumano, Michael A Selby, Richard W Material type: Text Language: English Publication details: New York: The Free Press a division of simon and Schuster Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 338.76100510973 CUS. Place hold Save to lists Add to cart (remove)
2.		Transnational management : text, cases, and readings in cross-border management by Christopher A. Bartlett and Sumantra Ghoshal by Bartlett, Christopher A Ghoshal, Sumantra Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.049 BAR. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by Rodgers, F. G. Buck Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1986 Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The origin of brands: Discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIE, ... Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 RIE. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Econometric methods by John Johnston by Johnston, John Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill 1991 Availability: Items available for loan: KEIC (1)Call number: 330.028 JOH. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Advertising by John S. Wright by Wright, John S Edition: 4th ed. Material type: Text Language: English Publication details: New York: Tata McGraw-Hill Company Inc. 1977 Availability: Items available for loan: KEIC (1)Call number: 659.1 WRI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek by Ozimek, John Material type: Text Language: English Publication details: London: McGraw-Hill Book Co. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.84 QZI. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	The basic arts of marketing by Ray L. Willsmer by Willsmer, Ray L Edition: 2nd ed. Material type: Text Language: English Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by Evans, Craig Robert Material type: Text Language: English Publication details: Englewood Cliffs: Prentice Hall 1994 Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by Hooley, Graham J Piercy, Nigel F Saunders, John A Edition: 2nd ed. Material type: Text Language: English Publication details: Hertfordshire: Prentice Hall Europe 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Media planning : strategy and imagination by William J. Donnelly by Donnelly, William J Material type: Text Language: English Publication details: New Jersey: Prentice Hall 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 DON. Lists: Media Books. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by Willis, Edgar E Aldridge, Henry B Material type: Text Language: English Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL. Place hold Save to lists Add to cart (remove)
16.		The idea of India by Sunil Khilnani by Khilnani, Sunil Material type: Text Language: English Publication details: London: Penguin Books Ltd. 1998 Availability: Items available for loan: KEIC (7)Call number: 954.04 KHI, ... Not available: KEIC: Lost (2). Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Hinduism : the anthropology of a civilization by Madeleine Biardeau by Biardeau, Madeleine Material type: Text Language: English Publication details: New Delhi: Oxford University Press 1994 Availability: Items available for loan: KEIC (1)Call number: 294.5 BIA. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Television and sponsorship by Bianca Ford and James Ford by Ford, Bianca Ford, James Material type: Text Language: English Publication details: Newton, MA: Focal Press 1993 Availability: Items available for loan: KEIC (1)Call number: 384.55 FOR. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Wired Words : language is the new identity by Steve Morris by Morris, Steve Material type: Text Language: English Publication details: London: Pearson Educaiton 2000 Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	The retailing book : principles and applications by Freathy, Paul (ed.) Material type: Text Publication details: Harlow: Pearson Education Limited, 2003 Availability: Items available for loan: KEIC (1)Call number: 658.87 RET. Place hold Save to lists Add to cart (remove)