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1.
Auditing markets, products, and marketing plans by David Parmerlee by
  • Parmerlee, David
Series: American marketing assocation marketing toolbox
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 PAR.

2.
The attention economy : understanding the new currency of business by Thomas H. Davenport and John C. Beck by
  • Davenport, Thomas H
  • Beck, John C
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (1)Call number: 303.4833 DAV.

3.
Descriptive questions in library and information science by S. M. Tripathi and C. Lal by
  • Tripathi, S. M
  • Lal C
Material type: Text Text
Language: English
Publication details: New Delhi: Ess Ess Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 025 TRI.

4.
Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier by Michael Fertik and David Thompson by
  • Fertik, Michael
  • Thompson, David
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2010
Availability: Items available for loan: KEIC (1)Call number: 659.202854678 FER.

5.
New directions in interpersonal communication research by
  • Smith, Sandi W. (ed.)
  • Wilso, Steven R. (ed.)
Material type: Text Text
Publication details: Los Angeles: Sage Publications Inc., 2010
Availability: Items available for loan: KEIC (1)Call number: 153.6 NEW.

6.
Big data : how the information revolution is transforming our lives by Brian Clegg by
  • Clegg, Brian
Series: Hot science
Material type: Text Text
Language: English
Publication details: London: Icon Books Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 005.7 CLE.

7.
Big data for dummies by Judith Hurwitz, Alan Nugent, Fern Halper and Marcia Kaufman
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 BIG .

8.
Big data, big analytics : emerging business intelligence and analytic trends for today's businesses by Michael Minelli, Michele Chambers and Ambiga Dhiraj by
  • Minelli, Michael
  • Chambers, Michele
  • Dhiraj, Ambiga
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 MIN .

9.
Management : principles and practice by S. K. Mandal by
  • Mandal, S. K
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2011
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

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