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1.
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Competitive marketing : a strategic approach by John O'shaughnessy by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSH.

2.
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Strategic marketing management by Carol H. Anderson and Julian W. Vincze by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Company 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

3.
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Advertising by Dorothy Cohen by
Material type: Text Text
Language: English
Publication details: London: Scott, Foresman and co. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 COH.

4.
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Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross by Richard M Hill, Ralph S. Alexender and James S. Cross EDITION STT.4th ed. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Delhi: A.I.T.B.S. Publisher 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 HIL .

5.
ESOMAR handbook of market and opinion research by
Edition: 4th ed.
Material type: Text Text
Publication details: Netherland: ESOMAR Central Secretariat 1998
Availability: Items available for loan: KEIC (1)Call number: 658.834 ESO.

6.
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Marketing research by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2019
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

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