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1.
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New media techniques and trends : a cmprehensive guide for students and young marketing and sales executives by Ashwin Razdan by
Material type: Text Text
Language: English
Publication details: New Delhi: Vitasta Publishing Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8343 RAZ.

2.
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The hype machine : how social media disrupts our elections, our economy and our health - and how we must adapt by Sinan Aral by
Material type: Text Text
Language: English
Publication details: London: HarperCollinsPublishers 2020
Availability: Not available: KEIC: Checked out (1).

3.
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Manager's guide to social media by Scott Klososky by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 006.7024 KLO.

4.
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The hyper-social organization : eclipse your competition by leveraging social media by Francois Gossieaux and Edward K. Moran by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4038 GOS.

5.
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The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2013
Availability: Not available: KEIC: Checked out (1).

6.
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Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 SPO.

7.
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How to make money with social media : an insider's guide on using new and emerging media to grow your business by Jamie Turner and Reshma Shah by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 TUR.

8.
Cognitive surplus : creativity and generosity in a connected age by Clay Shirky by
Material type: Text Text
Language: English
Publication details: London: Penguin Books Ltd 2011
Availability: Items available for loan: KEIC (1)Call number: 303.4833 SHI.

9.
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Lean, ethical business communication by Binod Sundararajan and Linda Macdonald by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 658.45 SUN.

10.
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Digital marketing by Vandana Ahuja by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2015
Availability: Items available for loan: KEIC (1)Call number: 658.84 AHU.

11.
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The culture of connectivity : a critical history of social media by Jose van Dijck by
Material type: Text Text
Language: English
Publication details: Oxford ; New York: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 302.30285 DIJ.

12.
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Brand media strategy : integrated communications planning in the digital era by Antony Young by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 YOU.

13.
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Marketing through turbulent times by Jenny Darroch by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAR.

14.
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The art of social media : power tips for power users by Guy Kawasaki and Peg Fitzpatrick by
Material type: Text Text
Language: English
Publication details: London: Penguin Books 2014
Availability: Items available for loan: KEIC (1)Call number: 302.231 KAW.

15.
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It's complicated : the social lives of networked teens by Danah Boyd by
Material type: Text Text
Language: English
Publication details: New Haven: Yale University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 004.6780835 BOY.

16.
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Rewire : digital cosmopolitans in the age of connection by Ethan Zuckerman by
Material type: Text Text
Language: English
Publication details: New York: W. W. Norton 2013
Availability: Items available for loan: KEIC (1)Call number: 302.231 ZUC.

17.
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Emarketing excellence : planning and optimizing your digital marketing by Dave Chaffey and PR Smith by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 CHA.

18.
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Public relations and communication management : current trends and emerging topics by
Material type: Text Text
Publication details: New York: Routledge, 2013
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

19.
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Brand journalism by Andy Bull by
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.827 BUL.

20.
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A social history of contemporary democratic media by Jesse Drew by Series: Routledge Research in Cultural and Media Studies
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 302.231 DRE.

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