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	1.	Selling the invisible : a field guide to modern marketing by Harry Beckwith by Beckwith, Harry Material type: Text Language: English Publication details: New York: Warner Books, Inc. 1997 Availability: Items available for loan: KEIC (2)Call number: 658.8 BEC, ... Place hold Add to cart (remove)
	2.	Superbrands : an insight into 101 of india's strongest brands vol. 1 by Aditi Chatterjee,Jasmeen Duggal,Anupam Goswami,A B Ravi,T J Ravishankar,Vijay Srinivas,Sanjeev Verma and Shelley Vishwajeet Edition: 1st ed. Material type: Text Language: English Publication details: Gurgaon: Superbrands India Private Limited 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 CHA, ... Place hold Add to cart (remove)
	3.	A social strategy : how we profit from social media by Mikolaj Jan Piskorski by Piskorski, Mikolaj Jan Material type: Text Language: English Publication details: Princeton: Princeton University Press 2014 Availability: Items available for loan: KEIC (1)Call number: 658.872 PIS. Place hold Add to cart (remove)
	4.	Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education Inc. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	5.	Being direct : making advertising pay by Lester Wunderman by Wunderman, Lester Edition: 1st ed. Material type: Text Language: English Publication details: New York: Random House, Inc. 1996 Availability: Not available: KEIC: Lost (1). Add to cart (remove)

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