Your search returned 28 results.

Results
1.	Image from Amazon.com	Odyssey : Pepsi to Apple by John Sculley with John A. Byrne by Sculley, John Material type: Text Language: English Publication details: London: Collins 1987 Availability: Items available for loan: KEIC (1)Call number: 331.7 SCU. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Odyssey : Pepsi to Apple- a marketing genius tells his story by John Sculley and John A. Byrne by Sculley, John Byrne, John A Material type: Text Language: English Publication details: London: HarperCollins Publishers 1988 Availability: Items available for loan: KEIC (2)Call number: 337.761004165 SCU, ... Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	European advertising strategies : the profiles and strategies of multinational companies operating in Europe by Rein Rijkens by Rijkens, Rein Material type: Text Language: English Publication details: London: Cassell 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1094 RIJ. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Semiotics marketing and communication : beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry by Floch, Jean-Marie Series: International marketing series Material type: Text Language: English Publication details: New York: Palgrave 2001 Availability: Items available for loan: KEIC (1)Call number: 658.802 FLO. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	iCon : Steve Jobs, the greatest second act in the history of business by Jeffrey S. Young and William L. Simon by Young, Jeffrey S Simon, William L Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 338.76100416 YOU. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Twenty ads that shook the world : the century's most groundking advertising and how it changed us all by James B. Twitchell by Twitchell, James B Material type: Text Language: English Publication details: New York: Three Rivers Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 TWI. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	The perfect thing : how the iPod shuffles commerce, culture, and coolness by Steven Levy by Levy, Steven Material type: Text Language: English Publication details: New York: Simon and Schuster 2006 Availability: Items available for loan: KEIC (1)Call number: 006.5 LEV. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	IWoz computer geek to cult icon : getting to the core of Apple's investor by Steve Wozniak with Gina Smith by Wozniak, Steve Smith, Gina Material type: Text Language: English Publication details: London: Headline Publishing Group 2006 Availability: Items available for loan: KEIC (1)Call number: 621.39092 WOZ. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Visual identities by Jean-Marie Floch, translated by Pierre Van Osselaer and Alec McHoul by Floch, Jean-Marie Material type: Text Language: English Publication details: London: Continuum 2000 Availability: Items available for loan: KEIC (1)Call number: 302.2 FLO. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Multicultural management : new skills for global success by Farid Elashmawi and Philip R Harris by Elashmawi, Farid Harris, Philip R Series: Managing cultural differences series Material type: Text Language: English Publication details: Houston: Gulf Publishing 1993 Availability: Items available for loan: KEIC (1)Call number: 658.049 ELA. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Buzzmarketing : get people to talk about your stuff by Mark Hughes by Hughes, Mark Material type: Text Language: English Publication details: New York: Penguin Group 2005 Availability: Items available for loan: KEIC (1)Call number: 659.133 HUG. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Dogfight : how Apple and Google went to war and started a revolution by Fred Vogelstein by Vogelstein, Fred Material type: Text Language: English Publication details: London: William Collins 2013 Availability: Items available for loan: KEIC (1)Call number: 338.470040973 VOG. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Tim Cook : the genius who took Apple to the next level by Leander Kahney by Kahney, Leander Material type: Text Language: English Publication details: London: Penguin Random House 2019 Availability: Items available for loan: KEIC (1)Call number: 338.76100416092 KAH. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Wise guy : lessons from a life by Guy Kawasaki by Kawasaki, Guy Material type: Text Language: English Publication details: New York: Portfolio/Penguin 2019 Availability: Items available for loan: KEIC (1)Call number: 338.092 KAW. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	The four : the hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway by Galloway, Scott Material type: Text Language: English Publication details: London: Corgi Books -Penguin Books 2018 Availability: Items available for loan: KEIC (1)Call number: 338.47004 GAL. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	The four : the hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway by Galloway, Scott Material type: Text Language: English Publication details: London: Penguin Books 2017 Availability: Not available: KEIC: Lost (1). Save to lists Add to cart (remove)
17.	Image from Amazon.com	The one device : the secret history of the iPhone by Brian Merchant by Merchant, Brian Material type: Text Language: English Publication details: London: Penguin Random House 2017 Availability: Items available for loan: KEIC (1)Call number: 004.167 MER. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Return to the little kingdom : steve jobs, the creation of apple, and how it changed the world by Michael Moritz by Moritz, Michael Material type: Text Language: English Publication details: London: Duckworth Overlook 2011 Availability: Items available for loan: KEIC (1)Call number: 338.76100164 MOR. Place hold Save to lists Add to cart (remove)
19.		Digital wars : Apple, Google, Microsoft and the battle for the internet by Charles Arthur by Arthur, Charles Material type: Text Language: English Publication details: Philadelphia: Kogan Page Limited 2012 Availability: Items available for loan: KEIC (1)Call number: 338.470040973 ART. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Digital wars : Apple, Google, Microsoft and the battle for the Internet by Charles Arthur by Arthur, Charles Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 2012 Availability: Items available for loan: KEIC (1)Call number: 338.47001876 ART. Place hold Save to lists Add to cart (remove)