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1.
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Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE.

2.
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Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN.

3.
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Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad by Dick Martin by
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 MAR.

4.
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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning by Kartikeya Kompella by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 KOM.

5.
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Wikibrands : reinventing your company in a customer- driven marketplace by Sean Moffitt and Mike Dover by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.827 MOF, ...

6.
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Brand digital : simple ways top brands succeed in the digital world by Allen P. Adamson by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 ADA.

7.
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The global brand : how to create and develop lasting brand value in the world market by Nigel Hollis by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (2)Call number: 658.827 HOL, ...

8.
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Connective branding : building brand equity in a demanding world by Claudia Fisher-Buttinger and Christine Vallaster by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 FIS.

9.
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Brand enigma : decoding the secrets of your brand by Duncan Bruce and David Harvey by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRU.

10.
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Competitive success : how branding adds value by John A.Davis by
Material type: Text Text
Language: English
Publication details: West Sussex: Jojn Wiley and Son, Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 DAV.

11.
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Brand risk : adding risk literacy to brand management by David Abrahams by
Material type: Text Text
Language: English
Publication details: England: Gower Publishing Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 ABR.

12.
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Harvard Business Review on reinventing your marketing by Harvard Businss Review
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 HBR, ...

13.
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The only book you will ever need on branding to start, run and grow your business by Michiel Maandag and Liisa Puolakka by
Material type: Text Text
Language: English
Publication details: London: Robinson 2015
Availability: Items available for loan: KEIC (1)Call number: 658.827 MAA.

14.
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The vibe : the marketing handbook for every product, service and industry by Gary Bertwistle by
Material type: Text Text
Language: English
Publication details: Milton Qld: John Wiley and Sons Australia Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 BER.

15.
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Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon by
Material type: Text Text
Language: English
Publication details: Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIG.

16.
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The science and art of branding by Giep Franzen and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: New Delhi: Segment Books 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 FRA.

17.
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Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers by Anne Miltenburg by
Material type: Text Text
Language: English
Publication details: Amsterdam: BIS Publishing 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL.

18.
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The art of corporate storytelling by Robert, Mighall by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIG.

19.
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Pitch perfect : how to create a brand people cannot stop talking about by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Viking / Penguin Random House 2021
Availability: Items available for loan: KEIC (1)Call number: 658.827, BHA.

20.
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Troll proof branding in the age of doppelgangers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2022
Availability: Items available for loan: KEIC (1)Call number: 658.827, SOO.

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