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1.
Principles of advertising and IMC by Tom Duncan by
  • Duncan, Tom
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

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2.
Strategies for implementing integrated marketing communications by Larry Percy by
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 PER.

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