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1.
Ideas are free : how the idea revolution is liberating people and transforming organizations by Alan G. Robinson and Dean M. Schroeder by
  • Robinson, Alan G
  • Schroeder, Dean M
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGrawth-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.314 ROB.

2.
Teach yourself copywriting by J. Jonathan Gabay by
  • Gabay, J. Jonathan
Series: Teach yourself books (Lincolnwood, Ill.)
Material type: Text Text
Language: English
Publication details: London: Hodder Headline Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.132 GAB.
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3.
The Leo Burnett book of advertising by
  • Broadbent, Simon (ed.)
Material type: Text Text
Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.11250941 LEO.

4.
Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 AIT.

5.
The Penguin book of modern modern Indian speeches : 1877 to the present by
  • Batabyal, Rakesh (ed.)
Material type: Text Text
Publication details: New Delhi: Penguin books India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 808.85 PEN.

6.
Script planning : positioning and developing scripts for TV and film by Tony Zaza by
  • Zaza, Tony
Material type: Text Text
Language: English
Publication details: Stoneham, MA: Butterworth-Hinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 808.23 ZAZ.

7.
Script analysis : for actors, directors, and designers by James Thomas by
  • Thomas, James
Material type: Text Text
Language: English
Publication details: London: Free Press 1992
Availability: Items available for loan: KEIC (1)Call number: 808.2 THO.

8.
The marketing of idustrial products by
  • Wilson, Aubrey (ed.)
Material type: Text Text
Publication details: London: Pan Books Ltd. 1972
Availability: Items available for loan: KEIC (1)Call number: 658.809 MAR.

9.
What's the big idea ? by George Lois with Bill Pitts by
  • Lois, George
  • Pitts, Bill
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 LOI.

10.
The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy by
  • Blair, Mark
  • Armstrong, Richard
  • Murphy, Mike
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827095 BLA.

11.
Welcome to the creative age : bananas, business and the death of marketing by Mark Earls by
  • Earls, Mark
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 EAR.

12.
Advertising by design : creating visual communications with graphic impact by Robin Landa by
  • Landa, Robin
Material type: Text Text
Language: English
Publication details: New Jeresy: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 LAN.

13.
Future marketing : targeting seniors, Boomers, and Generation X and Y by Joe Marconi by
  • Marconi, Joe
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books : In conjunction with the American Marketing Association 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

14.
Brand Failures : The truth about the 100 biggest branding mistakes of all time by Matt Haig by
  • Haig, Matt
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAI, ...

15.
Why teams don't work : what went wrong and how to make it right by Harvey Robbins and Michael Finley by
  • Robbins, Harvey
  • Finley, Michael
Material type: Text Text
Language: English
Publication details: Washington: Peterson's/Pacesetter Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.402 ROB.

16.
9 brand shaastras : nine successful brand strategies to build winning brands by Jagdeep Kapoor by
  • Kapoor, Jagdeep
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ...

17.
Group techniques for idea building by Carl M. Moore by
  • Moore, Carl M
Series: Applied Social Research Methods Series Volume 9
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.3 MOR.

18.
Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by
  • Kobs, Jim
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB.

19.
How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by
  • Keding, Ann
  • Bivins, Thomas
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 KED.

20.
The trouble with advertising by John O'Toole by
  • O'Toole, John
Material type: Text Text
Language: English
Publication details: New York: Chelsea House 1982
Availability: Items available for loan: KEIC (3)Call number: 659.1 OTO, ...

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