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1.
B2B brand management by Philip Kotler, Waldemar Pfoertsch by
  • Kotler, Philip
  • Pfoertsch, Waldemar
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Springer Berlin Heidelberg 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ...

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2.
Superbrands Asia : an insight into many of Asia's strongest brands editad by Chris Champion...[et.al.].
Material type: Text Text
Language: English
Publication details: Hong Kong: Superbrands Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 SUP.

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