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1.
The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
  • Warner, Fara
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

2.
McDonald's : behind the arches by John F. Love by
  • Love, John F
Material type: Text Text
Language: English
Publication details: New York: Bantam Books 1995
Availability: Items available for loan: KEIC (2)Call number: 338.7616479573 LOV, ...

3.
Fast food retailing : emerging trends by
  • Lahiri, Keka (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 FAS.

4.
Services by
  • Vedpuriswar, A. V. (ed.)
  • ICFAI
Material type: Text Text
Publication details: Hyderabad: ICFAI Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 368.21 INS.

5.
A fistful of rice : my unexpected quest to end poverty through profitability by Vikram Akula by
  • Akula, Vikram
Material type: Text Text
Language: English
Publication details: Boston: Harvard business review press 2011
Availability: Items available for loan: KEIC (1)Call number: 332 AKU.

6.
Case studies on fast food retailing industry Vol.1 by
  • Vasanthi, Vara (ed.)
Material type: Text Text
Publication details: Hydarabad: ICFAI Books 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 CAS.

7.
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon by
  • Lightg, Larry
  • Kiddon, Joan
Material type: Text Text
Language: English
Publication details: Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIG.

8.
Superbrands Asia : an insight into many of Asia's strongest brands editad by Chris Champion...[et.al.].
Material type: Text Text
Language: English
Publication details: Hong Kong: Superbrands Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 SUP.

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