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1.
McDonald's : behind the arches by John F. Love by
  • Love, John F
Material type: Text Text
Language: English
Publication details: New York: Bantam Books 1995
Availability: Items available for loan: KEIC (2)Call number: 338.7616479573 LOV, ...

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2.
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon by
  • Lightg, Larry
  • Kiddon, Joan
Material type: Text Text
Language: English
Publication details: Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIG.

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