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1.
Apples, insights and mad investors : an entertaining analysis of modern marketing by Jeremy Bullmor, foreword by Sir Martin Sorrell by
  • Bullmor, Jeremy
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUL.

2.
Advertising Works 11 : case from the IPA advertising effectiveness awards, Institute of practitioners in advertising 2000 by
  • Broadbent, Tim (ed.)
Material type: Text Text
Publication details: Oxfordshire: NTC Pub. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.

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