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1.
The marketing imagination by
  • Levitt, Theodore
Edition: expanded ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1986
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Not available: KEIC: Lost (1).

2.
The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
  • Christensen, Clayton M
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1).

3.
Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman by
  • Dogra, Balram
  • Ghuman, Karminder
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.81734 DOG.

4.
Strategic marketing : a European approach by Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

5.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

6.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1990
Availability: Items available for loan: KEIC (16)Call number: 658.802 RAM, ... Not available: KEIC: Lost (1).

7.
Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing by Jean-Marc Lehu ; translated by Anglia Translations by
  • Lehu, Jean-Marc
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

8.
Ted levitt on marketing by Theodore Levit by
  • Levit, Theodore
Series: A Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: : Hardvard Business Review Book 2006
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ...

9.
Emotionally durable design : objects, experiences, and empathy by Jonathan Chapman by
  • Chapman, Jonathan
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.5752 CHA.

10.
Product lifecycle management by Antti Saaksvuori and Anselmi Immonen by
  • Saaksvuori, Antti
  • Immonen, Anselmi
Material type: Text Text
Language: English
Publication details: New York: Spinger 2004
Availability: Items available for loan: KEIC (1)Call number: 658.5 SAA.

11.
Marketing management : analysis, planning, implementation and control by Philip Kotler by
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (4)Call number: 658.802 KOT, ...

12.
Marketing management : the millennium edition by Philip Kotler by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (3)Call number: 658.802 KOT, ...

13.
Marketing management by Philip Kotler by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (8)Call number: 658.802 KOT, ...

14.
Brand management by Mahim Sagar, Deepali Singh, D. P. Agrawal and Achintya Gupta by
  • Sagar, Mahim
  • Agrawal, D. P
  • Gupta, Achintya
  • Singh,Deepali
Material type: Text Text
Language: English
Publication details: New Delhi: Ane Books Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

15.
Product management by S. L. Gupta by
  • Gupta, S. L
Material type: Text Text
Language: English
Publication details: Delhi: Wisdom Publications 2004
Availability: Items available for loan: KEIC (1)Call number: 658.835 GUP.

16.
Nation branding : concepts, issues, practice by Keith Dinnie by
  • Dinnie, Keith
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 DIN.

17.
The new science of retailing : how analytics are transforming the supply chain and improving performance by Marshall Fisher and Ananth Raman. by
  • Fisher, Marshall
  • Raman, Ananth
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 FIS.

18.
Product marketing for technology companies by Mark Butje by
  • Butje, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.575 BUT.

19.
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon by
  • Lightg, Larry
  • Kiddon, Joan
Material type: Text Text
Language: English
Publication details: Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIG.

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