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1.
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The hard sell : the language and lessons of street-wise marketing by Colin Clark and Trevor Pinch by
Material type: Text Text
Language: English
Publication details: London: HarperCollins 1995
Availability: Items available for loan: KEIC (1)Call number: 658.85 CLA.

2.
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Behind powerful brands : from strategy to campaign by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (2)Call number: 659.113 JON, ...

3.
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My life in advertising and scientific advertising by Claude C. Hopkins by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (5)Call number: 659.1092 HOP, ... Not available: KEIC: Lost (1).

4.
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The trouble with advertising by John O'Toole by
Material type: Text Text
Language: English
Publication details: New York: Chelsea House 1982
Availability: Items available for loan: KEIC (3)Call number: 659.1 OTO, ...

5.
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Sales management: Decisions, strategies and cases by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (21)Call number: 658.81 STI, ...

6.
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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century by Jeffrey L. Cruikshank and Arthur W. Schultz by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1092 CRU.

7.
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The numero uno salesman : your guide to becoming the greatest salesman in the world by Karan Sondhi by
Material type: Text Text
Language: English
Publication details: Noida, Uttar Pradesh: HarperCollins Publishers 2018
Availability: Items available for loan: KEIC (1)Call number: 658.85 SON.

8.
Salesmanship and publicity by Rustom S Davar, Sohrab R Davar, Nusli R Davar by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt Ltd 1996
Availability: Items available for loan: KEIC (1)Call number: 658.85 DAV.

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