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1.
B2B brand management by Philip Kotler, Waldemar Pfoertsch by
  • Kotler, Philip
  • Pfoertsch, Waldemar
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Springer Berlin Heidelberg 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ...

2.
MNC branding in India : strategies and cases by
  • Shanthi, N. M. (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (2)Call number: 658.827 MNC, ...

3.
The Samsung way: transformational management strategies from the world leader in innovation and design by Jaeyong Song and Kyungmook Lee by
  • Song, Jaeyong
  • Lee, Kyungmook
Material type: Text Text
Language: English
Publication details: New Delhi;India: Tata McGraw-Hill Education 2014
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SON.

4.
Superbrands Asia : an insight into many of Asia's strongest brands editad by Chris Champion...[et.al.].
Material type: Text Text
Language: English
Publication details: Hong Kong: Superbrands Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 SUP.

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