Media math basic techniques of media evaluation

By:

Hall, Robert W

Material type: Text

TextLanguage: English Publication details: Illinois: NTC Business Books 1988Edition: 1 illustrated edDescription: v,P. 138;bglos,ind. 28 cm x 22 cmISBN:

0844231428

Subject(s):

agency commission
averages
calculator
cognitive analysis
CPM
GRPs
HUT's
indexing
percentage
PUT's
rating
reach and frequency
shares
TRPs
weighting

DDC classification:

659.111 HAL

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.111 HAL (Browse shelf(Opens below))	Available	172
Books	KEIC	659.111 HAL (Browse shelf(Opens below))	Available	9
Books	KEIC	659.111 HAL (Browse shelf(Opens below))	Available	G 83

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