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1.
Made in India : a study of emerging competitiveness by Subir Roy by
  • Roy, Subir
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.02 ROY, ...

2.
B2B brand management by Philip Kotler, Waldemar Pfoertsch by
  • Kotler, Philip
  • Pfoertsch, Waldemar
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Springer Berlin Heidelberg 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ...

3.
Go for growth by
  • Gera, M. R. (ed.)
Material type: Text Text
Publication details: New Delhi: Excel Books, 1998
Availability: Items available for loan: KEIC (1)Call number: 658 GOF.

4.
Winning in the downturn : agenda for action by
  • Singh, Kamal (ed.)
Material type: Text Text
Publication details: New Delhi: All India Management Association Excel Book, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WIN.

5.
Tata log : eight modern stories from a timeless institution by Harish Bhat by
  • Bhat, Harish
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt.Ltd 2012
Availability: Not available: KEIC: Pending hold (1).

6.
Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 by
  • Aggarwal Sharma, Ashita (ed.)
  • Chattopadhyay, Atish
  • Kamath, Renuka (ed.)
  • Kulkarni, Anil B (ed.)
  • M. S. Rao (ed.)
  • Mohan, Harsh (ed.)
  • Palekar, S. K. (ed.)
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

7.
Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD) by
  • Sharma, Ashita Aggarwal (ed.)
  • Kamath, Renuka (ed.)
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research, 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

8.
Case in rural marketing by
  • Rajan, R. V. (ed.)
  • Vasavada-Oza, Falguni (ed.)
Material type: Text Text
Publication details: Ahmedabad: MICA Publications, 2009
Availability: Items available for loan: KEIC (9)Call number: 658.81734 CAS, ...

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