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1.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

2.
Instructional media and the new technologies of instruction by Robert Heinich, Michael Molenda and James D. Russell by
  • Heinich, Robert
  • Molenda, Michael
  • Russell, James D
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Co. 1985
Availability: Items available for loan: KEIC (1)Call number: 371.3078 HEI.

3.
Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by
  • Agee, Warren K
  • Adult, Philip H
  • Emery, Edwin
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

4.
Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by
  • Smith, Leslie F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Raw 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI.

5.
Bias : a CBS insider exposes how the media distort the news by Bernard Goldberg by
  • Goldberg, Bernard
Material type: Text Text
Language: English
Publication details: New York: Perennial 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23450973 GOL.

6.
Adventures in a TV nation by Michael Moore and Kathleen Glynn by
  • Moore, Michael
  • Glynn, Kathleen
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 791.4572 MOO.

7.
The dynamics of mass communication by Joseph R. Dominick by
  • Dominick, Joseph R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

8.
Broadcasting/cable and beyond an introduction to modern electronic media by Joseph Dominick, Barry L. Sherman and Gray Copeland by
  • Dominick, Joseph
  • Copeland, Gary
  • Sherman, Barry L
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publising Company 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 DOM.

9.
Advertising by Roderick White by
  • White, Roderick
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI.

10.
Broadcast news handbook : writing, reporting, and producing by C. A. Tuggle, Forrest Carr and Suzanne Huffman by
  • Tuggle, C. A
  • Carr, Forrest
  • Huffman, Suzanne
Series: The McGraw Hill series in mass communication
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 070.195 TUG.

11.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

12.
Financial services direct marketing by Tony Martin by
  • Martin, Tony
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

13.
Television : what's on, who's watching, and what it means by George Comstock and Erica Scharrer by
  • Comstock, George
  • Scharrer, Erica
Material type: Text Text
Language: English
Publication details: San Diego: Academic Press 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2345 COM.

14.
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
  • Lieberman, Al
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

15.
Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

16.
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
  • Evans, Craig Robert
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

17.
Cutting edge commercials : how to create the world's best tv ads for brands in the 21st centure by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659 AIT.

18.
Cable advertising : new ways to new business by Kensinger Jones, Thomas F. Baldwin and Martin P. Block by
  • Jones, Kensinger
  • Baldwin, Thomas F
  • Block, Martin P
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall 1986
Availability: Items available for loan: KEIC (1)Call number: 659.143 JON.

19.
Creative advertising : theory and practice by Sandra E. Moriarty by
  • Moriarty, Sandra E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

20.
Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, Thomas J
  • Lane, Ronald W
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

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