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1.
The service edge : 101 companies that profit from customer care by Ron Zemke with Dick Schaaf by
  • Zemke, Ron
  • Schaaf, Dick
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.812 ZEM.

2.
Welcome to the creative age : bananas, business and the death of marketing by Mark Earls by
  • Earls, Mark
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 EAR.

3.
Thinking through television by Ron Lembo by
  • Lembo, Ron
Series: Cambridge Cultural Social Studies
Material type: Text Text
Language: English
Publication details: Cambridge: The Press Syndicate of the university of Cambridge 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23450973 LEM.

4.
Connections a broadcast history reader by Michele Hilmes by
  • Hilmes, Michele
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 HIL.

5.
The internet challenge to television by Bruce E. Owen by
  • Owen, Bruce E
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.550973 OWE.

6.
The business of media : corporate media and the public interest by David Croteau and William Hoynes by
  • Croteau, David
  • Hoynes, William
Material type: Text Text
Language: English
Publication details: New Delhi: Pine Forge Press: Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 302.230973 COR.

7.
The future of television : a global overview of programming, advertising, technology, and growth by Doyle, Marc by
  • Marc, Doyle
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1992
Availability: Items available for loan: KEIC (1)Call number: 384.55 DOY.

8.
Clio awards : a tribute to 30 years of advertising excellence 1960-1989 by
  • Riordan, Steve (ed.)
Material type: Text Text
Publication details: New York: PBC International Inc 1989
Availability: Items available for loan: KEIC (1)Call number: 659.14079 CLI.

9.
TV dot com : how television is shaping our future by Phillip Swann by
  • Swann, Phillip
Material type: Text Text
Language: English
Publication details: New York: TV Books 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2345 SWA.

10.
Harvard business review on breakthrough leadership by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HAR.

11.
From stress to serenity : gainning strength in the trials of life by Angus Jenkinson by
  • Jenkinson, Angus
Material type: Text Text
Language: English
Publication details: East Sussex:: Sophia Books 2003
Availability: Items available for loan: KEIC (1)Call number: 150 JEN. Not available: KEIC: Lost (1).

12.
Viral marketing : concepts and cases by
  • Taher, Nasreen (ed.)
  • Gopalan, Swapna (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 VIR.

13.
Angel investing : an introduction by
  • Gopalan, Swapna (ed.)
Series: Icfai books
Material type: Text Text
Publication details: Hyderabad: Icfai University Press 2008
Availability: Not available: KEIC: Checked out (1).

14.
Mughal masters further studies by
  • Das, Asok Kumar (ed.)
Material type: Text Text
Publication details: Mumbai: Marg Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 756.03 MUG.

15.
CM watching : a new approach to American popular culture by Gerald Reed and Seiichiro Kimura by
  • Reed, Gerald
  • Kimura, Seiichiro
Material type: Text Text
Language: English
Publication details: Tokyo: MacMillan Langauge House Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.143 REE.

16.
The Oxford handbook of Indian foreign policy by
  • Malone, David (ed.)
  • Mohan,C. Raja (ed.)
  • Raghavan, Srinath (ed.)
Series: Oxford handbooks
Edition: 1st ed.
Material type: Text Text
Publication details: New York: Oxford University Press 2015
Availability: Items available for loan: KEIC (1)Call number: 950 OXF.

17.
The market makers : how retailers are reshaping the global economy by
  • Hamilton, Gary G. (ed.)
  • Petrovic, Misha (ed.)
  • Senauer, Benjamin (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press, 2011
Availability: Items available for loan: KEIC (1)Call number: 381 THE.

18.
Lee Kuan Yen : the grand master's insights on China, the United States, and the world interviews and selections by Graham Allison and Robert D. Blackwill, with Ali Wyne by
  • Allison, Graham
  • Blackwill, Robert D
  • Wyne, Ali
Material type: Text Text
Language: English
Publication details: Cambridge: The MIT Press 2013
Availability: Items available for loan: KEIC (1)Call number: 303.49090512 ALL.

19.
Herd : how to change mass behaviour by harnessing our true nature by Mark Earls by
  • Earls, Mark
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8343 EAR.

20.
Fateful triangle : how China shaped US-India relations during the cold war by Tanvi Madan by
  • Madan, Tanvi
Material type: Text Text
Language: English
Publication details: Gurgaon, Haryana: Penguin Random House 2020
Availability: Items available for loan: KEIC (1)Call number: 341.3 MAD.

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