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The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews and Watts Wacker
Material type:
TextLanguage: English Publication details: New York: Crown Business 2002Description: xxvii, 305p., notes. ind. 24 cm x 16 cmISBN: - 0609609580
- abolition of context and the post-information age
- brand
- business forecasting
- corporate cultures
- deviant economy
- deviant markets
- from chic to bleak
- from freak to chic
- greetings fellow deviants
- marketing
- new products
- originality
- product
- schwinns to cyberspace
- technological innovations
- understanding and care of the deviant consumer
- 658 MAT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658 MAT (Browse shelf(Opens below)) | Available | 5488 |
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