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1.
The people's choice : how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson and Hazel Gaudet by
  • Lazarsfeld, Paul F
  • Berelson, Bernard
  • Gaudet, Hazel
Series: A Columbia paperback, 83
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Columbia University Press 1968
Availability: Items available for loan: KEIC (1)Call number: 329.00973 LAZ.

2.
Total brand management : an introduction by
  • Chaturvedi, Braj Mohan (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 TOT.

3.
Cracking the ad code by Jacob Goldenberg, Amnon Levav, David Mazursky and Sorin Solomon by
  • Goldenberg, Jacob
  • Levav, Amnon
  • Mazursky, David
  • Solomon, Sorin
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1 CRA.

4.
Spikes Asia showcase 2014 : the official guide to the winners and shortlists
Material type: Text Text
Language: English
Publication details: Singapore: Spikes Asia 2014
Availability: Items available for loan: KEIC (1)Call number: 659.13 SPI.

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