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1.
The marketing plan workbook by John Westwood by
  • Westwood, John
Series: The Sunday times business enterprise guide
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 WES.

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2.
Marketing management : concepts, cases, challenges and trends by M. Govindarajan by
  • Govindarajan, M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOV.

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