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1.
Strategic media planning by Kent M. Lancaster and Helen E. Katz by
  • Lancaster, Kent M
  • Katz, Helen E
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (2)Call number: 659.111 LAN, ...

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2.
Proceedings of the 1983 convention of the American Academy of Advertising by
  • Jugenheimer, Donald W. (ed.)
Material type: Text Text
Publication details: Lawrence: American Academy of Advertising, 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

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