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1.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH.

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2.
Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
  • Lodish, Leonard M
  • Kallianpur, Amy
  • Morgan, Lee Morgan
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

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Deccan Herald : advertising seminar 88 23nd April 1988 by Deccan Herald
Material type: Text Text
Language: English
Publication details: Bangalore: Deccan Herald 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1072 ADV.

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