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1.
Advertising research : the Internet, consumer behavior, and strategy by
  • Zinkhan, George (ed.)
Material type: Text Text
Publication details: Chicago: American Marketing Association, 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1072 ADV.

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2.
Media ethics : issues and cases by Philip Patterson and Lee Wilkins by
  • Patterson, Philip
  • Wilkins, Lee
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 174.930223 PAT.

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