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	1.	Image from Amazon.com	Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by Davis, John Material type: Text Language: English Publication details: Singapore: John Wiley and Sons 2005 Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV . Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
	2.		Tracking advertising and monitoring brands by Colin McDonald by McDonald, Colin Material type: Text Language: English Publication details: Oxford: Admap Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 MCD. Place hold Save to lists Add to cart (remove)