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1.
Proceedings of the 1993 conference of the american academy of advertising by
  • Thorson, Esther (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

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2.
Advertising effectiveness: findings from empirical research by Giep Franzen by
  • Franzen, Giep
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1072 FRA, ...

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