Image from Amazon.com
Strategic advertising campaigns by Don E. Schultz, Dennis Martin and William P. Brown
Material type:
TextLanguage: English Publication details: IIIinois: NTC Business Books 1988Edition: 2nd edDescription: xii, 532p., ind. 24 cm x 19 cmISBN: - 0844230898
- advertising execution
- advertising plan
- advertising strategy research
- communication and advertising
- determining and establishing advertising objectives
- determining the advertising budget
- developing the creative strategy
- evaluating the advertising campaign
- marketing, advertising and the consumer
- marketing, the marketing plan and advertising
- media planning
- pretesting the advertising campaign
- research
- sales promotion
- 659.113 SCH
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.113 SCH (Browse shelf(Opens below)) | Available | 9411 |
There are no comments on this title.