What's in a name advertising and the concept of brands by John Philip Jones and Jan S. Slater

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TextLanguage: English Publication details: New Delhi: Prentice Hall of India Private Limited 2003Edition: 2nd edDescription: xxiii, 309p., ind. 25 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		4593
Books	KEIC	659.1 JON (Browse shelf(Opens below))		Available		8793

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