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1.
Diffusion of innovation by Everett M. Rogers by
  • Rogers, Everett M
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Free Press 1995
Availability: Items available for loan: KEIC (2)Call number: 303.484 ROG, ...

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2.
The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by
  • Kelly, Francis J
  • Silverstein, Barry
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

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3.
Understanding society, culture and change by Subhadra Channa by
  • Channa, Subhadra
Material type: Text Text
Language: English
Publication details: New Delhi: Blaze Publishers and Distributors Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 303.4 CHA.

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4.
From Oberoi to oyo : behind the scenes with the movers and shakers of India's hotel industry by Chitra Narayanan by
  • Narayanan, Chitra
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Random House 2020
Availability: Items available for loan: KEIC (1)Call number: 338.47647940954 NAR.

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5.
Dreaming big : my journey to connect India by Sam Pitroda and David Chanoff by
  • Pitroda, Sam
  • Chanoff, David
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Books India Pvt. Ltd 2015
Availability: Items available for loan: KEIC (1)Call number: 926 PIT.

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6.
Key concepts in creative industries by John Hartley, Jason Potts, Stuart Cunningham, Terry Flew, Michael Keane and John Banks
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 306 KEY.

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