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Rural marketing : challenges and opportunities by Kamlesh Kumar Jha
Material type:
TextLanguage: English Publication details: Jaipur: ABD Publishers 2009Description: v, 320p., ind., bib. 22 cm x 14 cmISBN: - 9788183762076
- agricultural markets and rural poor
- e-marketing in rural India
- evaluating a rural enterprise
- financing for rural industrialisation
- growth of Indian rural market
- implications of rural market development
- marketing the products of rural industries
- media for rural marketing
- rural enterpreneurship
- rural industrialisation
- rural poverty and agricultural innovation policies
- rural urban linkages
- social marketing stratigies
- strategies for rural marketing
- tapping India's rural market
- 658.81734 JHA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.81734 JHA (Browse shelf(Opens below)) | Available | 10024 |
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