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1.
Contemporary marketing by Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Chicago: Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO.

2.
Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
  • Sudman, Seymour
  • Blair, Edward
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

3.
Strategic marketing management by Mark E. Parry by
  • Parry, Mark E
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ...

4.
Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier by
  • Broom, Glen M
  • Dozier, David M
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1990
Availability: Items available for loan: KEIC (1)Call number: 659.2072 BRO.

5.
Mass media research: an introduction by Roger D. Wimmer, Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Co. 1983
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

6.
Principles and types of speech communication by Bruce E. Gronbeck, Raymie E. McKerrow, Douglas Ehninger and Alan H. Monroe
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 808.51 GRO.

7.
Making presentations by Tim Hindle by
  • Hindle, Tim
Series: Essential managers
Material type: Text Text
Language: English
Publication details: London: Dorling Kindersley 1998
Availability: Items available for loan: KEIC (1)Call number: 658.45 HIN.

8.
Collecting and interpreting qualitative materials by
  • Denzin, Norman K .(ed.)
  • Lincoln, Yvonna S. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 300.723 COL.

9.
Action research by Ernest T. Stringer by
  • Stringer, Ernest T
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 361 STR.

10.
Social Marketing : Improving the quality of life by Philip Kotler, Ned Roberto and Nancy Lee by
  • Kotler, Philip
  • Lee, Nancy
  • Roberto, Ned
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage Publications, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

11.
Ethnography for marketers : a guide to consumer immersion by Hy Mariampolski by
  • Mariampolski, Hy
Material type: Text Text
Language: English
Publication details: California: Sage Publication, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.634 MAR.

12.
Handbook of qualitative research by
  • Denzin, Norman K. (ed.)
  • Lincoln, Yvonna S. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 HAN.

13.
Doing media research : an introduction by Susanna Hornig Priest by
  • Priest, Susanna Hornig
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23072 PRI.

14.
Identifying the right markets by David Parmerlee by
  • Parmerlee, David
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

15.
Marketing research by David J. Luck and Ronald S. Rubin by
  • Luck, David J
  • Rubin, Ronald S
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: prentice-Hall of India 1989
Availability: Items available for loan: KEIC (3)Call number: 658.83 LUC, ...

16.
Marketing management by Philip Kotler by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 1994
Availability: Items available for loan: KEIC (2)Call number: 658.802 KOT, ...

17.
Marketing management : analysis, planning, implementation and control by Philip Kotler by
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (4)Call number: 658.802 KOT, ...

18.
Marketing management : the millennium edition by Philip Kotler by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (3)Call number: 658.802 KOT, ...

19.
Marketing management by Philip Kotler, Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

20.
Marketing management by Philip Kotler by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (8)Call number: 658.802 KOT, ...

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