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1.
Principles and types of speech communication by Bruce E. Gronbeck, Raymie E. McKerrow, Douglas Ehninger and Alan H. Monroe
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 808.51 GRO.

2.
Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij by
  • Mooij, de Marieke
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (2)Call number: 658.802 MOO, ...

3.
Application exercises in marketing : the Indian context by S. Ramesh Kumar by
  • Kumar, S. Ramesh
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000
Availability: Not available: KEIC: On hold (1).

4.
Managing emotional appeal in advertising : concepts and cases by
  • Rao, Pramod (ed.)
  • Wawge, Ravikant S. (ed.)
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAN.

5.
Global marketing and advertising : understanding cultural paradoxes by Marieke De Mooij by
  • Mooij, Marieke De
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (2)Call number: 658.8 MOO, ...

6.
Global marketing and advertising : understanding cultural paradoces by Marieke de Mooij by
  • Mooij, Marieke
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.848 MOO.

7.
Communication for social and behaviour change module 7 : themes and methods for message design and dialogue based materials by Communication for development section, United Nations Children's Fund Series: Learning module series
Material type: Text Text
Language: English
Publication details: New Delhi: United Nations Children's Fund 2013
Availability: Items available for loan: KEIC (2)Call number: 302.2 COM, ...

8.
Advertising today in the Indian context by Sarojit Datta by
  • Datta, Sarojit
Material type: Text Text
Language: English
Publication details: Calcutta: Profile Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 DAT.

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