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1.
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Attention, attitude, and affect in response to advertising by
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT.

2.
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Marketing communications by Jim Blythe by
Material type: Text Text
Language: English
Publication details: Edinburgh: Pearson education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 BLY.

3.
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Consumer behaviour : global edition by Leon G. Schiffman, Joseph L. Wisenblit by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Harlow, Essex: Pearson Education 2015
Availability: Not available: KEIC: Checked out (1).

4.
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Emotion and reason in consumer behaviour by Arjun Chaudhri by
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Not available: KEIC: Checked out (1).

5.
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Consumer behaviour by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2016
Availability: Items available for loan: KEIC (18)Call number: 658.8342 SCH, ...

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