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Research techniques for marketing decisions : non-technical introduction by Chuck Chakrapani
Material type:
TextLanguage: English Publication details: North Sydney: Australia market research Pty. Ltd. 1989Description: 72p. 30 cm x 21 cmISBN: - 187533100X
- automatic interaction detector
- cluster analysis
- conjoint analysis
- covariance analysis
- discriminant analysis
- experimental designs
- factor analysis
- hidden relationship in data
- market segmentation
- multiple regression analysis
- non metric multidimensional scaling
- price sensitivity meter
- pricing research techniques
- problem detection system
- repertory grid analysis
- 658.83 CHA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.83 CHA (Browse shelf(Opens below)) | Available | 4396 |
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