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1.
Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by
  • Cagan, Jonathan
  • Vogel, Craig M
Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG.

2.
International competitiveness and knowledge-based industries in India by
  • Kumar, Nagesh (ed.)
  • Joseph, K. J. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 338.450954 INT.

3.
Brand Power by
  • Stobart, Paul (ed.)
Material type: Text Text
Publication details: Hampshire: The Macmillan Press Ltd. 1994
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

4.
Semiotics marketing and communication : beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry by
  • Floch, Jean-Marie
Series: International marketing series
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 FLO.

5.
Careers in advertising by Eva Lederman by
  • Lederman, Eva
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New york: The Princeton Review 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 LED.

6.
How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1095 AIT, ...

7.
Customer relationship management : a strategic imperative in the world of e-business by
  • Brown, Stanley A. (ed.)
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

8.
International advertising design by Philip Kleinman by
  • Kleinman, Philip
Material type: Text Text
Language: English
Publication details: : PBC International, Inc. 1988
Availability: Items available for loan: KEIC (2)Call number: 659.1322 INT, ...

9.
Epica book : Europe's best advertising by EPICA
Material type: Text Text
Language: English
Publication details: Mies: Rotovision SA 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1094 EPI.

10.
Epica book : Europe's best advertising by EPICA
Material type: Text Text
Language: English
Publication details: Mies: Rotovision SA 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1094 EPI.

11.
Epica book 12 : Europe's best advertising by EPICA
Material type: Text Text
Language: English
Publication details: Mies: Rotovision SA 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1094 EPI.

12.
Product design : concepts and cases by
  • Suresh, K. (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 658.575 PRO.

13.
NO. this is not our best work : this is all our work by PSL Universal McCann is now PSL Erickson
Material type: Text Text
Language: English
Publication details: Mumbai: PSL Universal McCann is now PSL Erickson 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1323 NO.

14.
Fact and Figures : automotive industry of India 1997-1998 compiled by V. K. Sankaran and Paltu Sana
Edition: 31st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: ACMA 1998
Availability: Items available for loan: KEIC (1)Call number: 380.1456292 FAC.

15.
Fact and Figures : automotive industry of India 1998-1999 compiled by V. K. Sankaran and Paltu Sana
Edition: 32nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: ACMA 1999
Availability: Items available for loan: KEIC (1)Call number: 380.1456292 FAC.

16.
How to use the guide ? by R. K. Swamy BBDO
Material type: Text Text
Language: English
Publication details: Mumbai: R. K. Swamy BBDO 2003
Availability: Items available for loan: KEIC (1)Call number: 658.839 HOW.

17.
Epica book 14 : Europe's best advertising by EPICA
Material type: Text Text
Language: English
Publication details: Mies: Rotovision SA 2001
Availability: Not available: KEIC: Lost (1).

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