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1.
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Consumer behaviour by John C. Mowen and Michael Minor by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOW.

2.
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Writing and producing radio dramas : communication for behavior change by Esta de Fossard by Series: Communication for behavior change ; v. 1
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 808.222 FOS.

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Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley by
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 DON.

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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices by Jeff Hasen by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAS.

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