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1.
The advertising budget: The advertisers guide to budget determination by Simon Broadbent by
  • Broadbent, Simon
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 659.104 BRO.

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2.
Accountable advertising : a handbook for managers and analysts by Simon Broadbent by
  • Broadbent, Simon
Material type: Text Text
Language: English
Publication details: Henley-on-Thame: Admap 1997
Availability: Items available for loan: KEIC (2)Call number: 659.104 BRO, ...

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