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1.
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position by Brad VanAuken by
  • VanAuken, Brad
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 VAN.

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2.
Brand immortality : how brands can live long and prosper by Hamish Pringle and Peter Field by
  • Pringle, Hamish
  • Field, Peter
Material type: Text Text
Language: English
Publication details: London: Kogan Page Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

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