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1.
Firebrands : building brand loyalty in the internet age by Michael Moon and Doug Millison by
  • Moon, Michael
  • Millison, Doug
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOO.

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2.
Killer brands : create and market a brand that will annihilate the competition by Frank Lane by
  • Lane, Frank
Material type: Text Text
Language: English
Publication details: Avon: Adams Media 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 LAN.

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