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	1.	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	2.	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	3.	Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	4.	The handbook of brand management by David Arnold by Arnold, David Material type: Text Language: English Publication details: New york: Addison Wesley publishing company 1998 Availability: Items available for loan: KEIC (2)Call number: 658.827 ARN, ... Place hold Add to cart (remove)
	5.	Passion branding : harnessing the power of emotion to build stromg brands by Neill Duffy with Jo Hooper by Duffy, Neill Hooper, Jo Material type: Text Language: English Publication details: England: John Wiley and Sons Ltd 2003 Availability: Items available for loan: KEIC (2)Call number: 658.827 DUF, ... Place hold Add to cart (remove)
	6.	Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal by Temporal, Paul Material type: Text Language: English Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 1999 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	7.	The philosophy of branding: Great philosophers think brands by Braun, Thom Material type: Text Language: English Publication details: London: Kongan Page Limited 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Place hold Add to cart (remove)
	8.	Creating passions brands : getting to the heart of branding by Helen Edwards and Derek Day by Edwards, Helen Day, Derek Material type: Text Language: English Publication details: London: Kogan Page Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 EDW. Place hold Add to cart (remove)
	9.	Brand asset management : driving profitable growth through your brands by Scott M. Davis by Davis, Scott M Series: The Jossey-Bass business and management series Edition: 1st ed. Material type: Text Language: English Publication details: San Francisco: Jossey-Bass Publication 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 DAV, ... Place hold Add to cart (remove)
	10.	The future beyond brands lovemarks by Kevin Roberts foreword A. G. Lafley by Roberts, Kevin Material type: Text Language: English Publication details: New York: Power House Books 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 ROB. Place hold Add to cart (remove)
	11.	The brand called you : the ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand by Peter Montoya with Tim Vandehey by Montoya, Peter Vandehey, Tim Edition: 1st ed. Material type: Text Language: English Publication details: Mumbai: Corpus Collosum Learning 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 MON. Place hold Add to cart (remove)
	12.	Competitive success : how branding adds value by John A.Davis by Davis, John A Material type: Text Language: English Publication details: West Sussex: Jojn Wiley and Son, Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 658.827 DAV. Place hold Add to cart (remove)
	13.	The better mousetrap : brand invention in a media democracy by Simon pont by Pont, SImon Material type: Text Language: English Publication details: Philadelphia: Kogan Page Limited 2013 Availability: Items available for loan: KEIC (1)Call number: 658.827 PON. Place hold Add to cart (remove)
	14.	Brand Bible : the complete guide to building, designing, and sustaining brands by Millman, Debbie (ed.) Design, Rodrigo Corral (ed.) Material type: Text Publication details: Massachusette: Rockport Publishers 2012 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Place hold Add to cart (remove)
	15.	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Language: English Publication details: Delhi: Pearson Education 2009 Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	16.	Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by Keller, Kevin Lane Jacob, Isaac Parameswaran, Ambi M. G Edition: 4th ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 2017 Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	17.	The indestructible brand : crisis management in the age of social media by Venke Sharma and Hushidar Kharas by Sharma, Venke Kharas, Hushidar Material type: Text Language: English Publication details: New Delhi: Sage Publication 2017 Availability: Items available for loan: KEIC (2)Call number: 658.4056 SHA, ... Place hold Add to cart (remove)
	18.	Brand thinking and other noble pursuits by Debbie Millman ; foreword by Rob Walker by Millman, Debbie Material type: Text Language: English Publication details: New York: Allworth Press 2011 Availability: Not available: KEIC: Lost (1). Add to cart (remove)
	19.	Strategic brand management: building , measuring, and managing brand equity by Keller, Kevin Lane Swaminathan, Vanitha Parameswaran, Ambi MG Jacob, Isaac C Edition: 5th ed. Publication details: Noida: Pearson Education, 2022 Availability: Not available: KEIC: Checked out (1). Lists: New Arrivals 12 Aug 2024. Place hold Add to cart (remove)

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